Customer relationship management (CRM) is an approach to business that focuses on increasing customer satisfaction and loyalty http://naukri-online-ads.com/business-advertising-boosts-sales-and-maintains-customer-relationship by delivering experiences that are unique to each customer. This is achieved by the use of technology, processes and teamwork across departments.
In decades past, maintaining these relationships was a tedious and manual process. Businesses used to keep the contact details of customers on filing cabinets, rolodexes or spreadsheets. They were not shared with other departments and frequently led to missed sales opportunities and miscommunication. Maintaining relationships has become much easier and more effective with the advent of modern marketing technology platforms that offer a centralized database for customer data. These systems are referred to as CRM systems.
CRM tools streamline and centralize customer data, making it easier for teams to work together to cultivate leads and improve the overall funnel for sales and marketing. In addition to tracking customer and lead interactions, CRMs assist companies to identify the most effective leads by scoring them and prioritizing them so that salespeople only communicate with qualified prospects. This can result in higher conversion rates, purchasing values, and decrease the time it takes to close a deal.
Personalization is a key element of a CRM system that shows customers their business is appreciated. From sending a customized thank-you note following an order, to modifying the product or service to meet certain needs it creates a feeling of trust that motivates customers to return to purchase and brand loyalty.